Digital Media Director

​I began my role as digital media director for PRSSA at LSU for the 2016-2017 academic year. I maintained and updated the website for PRSSA at LSU and created social media posts for Facebook and Twitter. The biggest challenge I faced as digital media director was maintaining the website. Prior to my leadership position, I had no experience with the platform the website for PRSSA at LSU used.  I will admit learning to work with WordPress.com along with fulfilling my other duties as digital media director was difficult at times. However, I worked through the issues to the best of my ability. Eventually, I gained a basic knowledge of the platform and a sense of perseverance as a communicator. A communicator has to adapt to new trends, develop better tactics and learn new skills to enhance their efforts. As digital media director, I created a small social media campaign in an effort to increase membership. My social media posts included testimonials from members of the organizations that encouraged prospective students to join. The public relations director and I also designed and edited the 2016-2017 annual report with applications from Adobe Creative Suite, such as InDesign and Photoshop. I gained experience laying out a large, lengthy document in an advanced design application. The overall concept and production of the report took over three months of planning. I thoroughly enjoyed my time as digital media director for PRSSA at LSU. I worked with a fantastic e-board, developed many new skills and created even more memories.

This graphic represents PRSSA at LSU's membership statistics in January 2017.