Jennifer C. Tran
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RESUME

Education
Louisiana State University (LSU) | ​Baton Rouge, LA | ​December 2017
Bachelor of Arts | Mass Communication {Public Relations} | Cumulative GPA: 3.97
Minor | Business Administration                                                                                                                                     


Professional Experience
Public Relations/Communications Coordinator | Louisiana Retired Teachers Association 

Baton Rouge, LA | April 2018- present
  • Produce engaging and informative newsletters, legislative action alerts, press releases and other communication materials for association
  • ​Work with media outlets statewide to promote association events and issues
  • Assist with coordinating association’s annual meetings including event schedules, registration and promotion
  • Generate member stories to showcase the work of LRTA members
  • Manage social media, increasing Facebook likes by over 60 percent
  • Serve as webmaster for association’s website with WordPress.org
  • Review research to develop talking points and strategy
  • Provide assistance in tracking pending legislation and committee meetings
​
Digital Communications Intern
| Environment and Health Council of Louisiana

​Baton Rouge, LA | May 2017- November 2017
  • Developed digital communication strategy for the organization
  • Drafted press releases announcing Council's events
  • Created promotional items for Council's annual conference  
  • Redesigned logo and website

Digital Media Director | PRSSA at LSU 
Baton Rouge, LA | August 2016-May 2017
  • Planned social media posts for organization’s Facebook and Twitter pages promoting meetings and events
  • Collaborated with the public relations director on developing a strategic plan for the annual report
  • Designed graphics to accompany social media posts on Facebook and Twitter
  • Updated and maintained the website for the organization

Administrative Marketing Intern | Premier Health Consultants
Baton Rouge, LA | 
June 2016- August 2016
  • Contributed to overall community outreach by setting up event stations and promotional items
  • Supported activities related to creating reports utilizing key marketing metrics
  • Gathered demographic and psycho-graphic research
  • Managed ongoing communication regarding paperwork status with Human Resources department  

Marketing Intern | University of Southern Mississippi
Hattiesburg, MS | May 2015-June 2015
  • Organized and upgraded inventory
  • Evaluated results of Twitter and Instagram used for the ChooseUSM campaign
  • Organized samples of Office of University Communications designs​

​Skills
  • Distinguished Communicator Certified 
  • HootSuite Certified 
  • Proficient in Adobe Suite (Photoshop, InDesign, Premiere)
  • Proficient with Facebook, Twitter and LinkedIn
  • Proficient with social media scheduling applications, such as TweetDeck

Honors
  • Kappa Tau Alpha
  • Nancy C. Norris Memorial Scholarship
  • Red Stick Award Recipient - Audio/Visual Production, 2021
  • Taylor Opportunity Program for Students (TOPS) Award recipient
  • Tiger Excellence Scholarship
  • Walter Hitesman Scholarship
​
Professional Affiliations
  • Environment and Health Council of Louisiana
  • Public Relations Association of Louisiana (PRAL) - Baton Rouge Chapter
  • Press Club of Louisiana
  • Previous, Public Relations Students Society of America,
  • Previous, Phi Sigma Pi Honor Fraternity

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  • Home
  • About
  • Resume
  • Portfolio
    • Design
    • Writing
    • Social Media
    • Video