During the summer of 2015, I interned for one month with the Office of University Communications at the University of Southern Mississippi as a marketing intern. I conducted social media research to evaluate the #ChooseUSM campaign and assisted in video concept and production for the campaign. The #ChooseUSM campaign encouraged prospective students to enroll with the university through social media posts and videos.
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The campaign used various social media platforms such as Facebook, Instagram and Twitter. I evaluated the Instagram and Twitter accounts for USM and counted the amount of retweet and likes the Twitter and Instagram posts received. The Office of University Communications also developed and produced the videos used in the campaign. I assisted in producing a concept for a video that summarized the entire campaign. I enjoyed my tasks as an intern and working with a communications team. My experience with the Office of University Communications confirmed my decision to continue my education in public relations.
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Official Facebook profile picture for USM.
