One of my roles as Digital Media Director was to collaborate with the Public Relations Director to create the annual report. The annual report, or The PRogram, is an overview of events from the year for Public Relations Students Society of America at LSU. The Public Relations Director was responsible for generating content for the report. I designed and edited the report with applications from Adobe Creative Suite, such as InDesign and Photoshop. I gained experience laying out a large, lengthy document in an advanced design application. The overall concept and production of the report took over three months of planning.
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For the layout of the report, I used InDesign from the Adobe Creative Suite. I chose to use InDesign for the majority of the report because InDesign produces high quality documents. InDesign allows designers to create a layout that is evenly aligned and balanced. I also used Photoshop to create the graphics on the "Highlights of Fall 2016" and "Highlight of Spring 2017" pages.
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When I created the report I choose purple and gold as the primary colors for the report. The colors for the organization are purple and gold. I wanted to use colors that represent PRSSA at LSU and were complementary to each other.
I included the "Speaker Overview," "Highlights of Fall 2016," and "Highlights of Spring 2017" pages from the annual report. These are pages that I created copy for and designed.
I included the "Speaker Overview," "Highlights of Fall 2016," and "Highlights of Spring 2017" pages from the annual report. These are pages that I created copy for and designed.
View the full report at prssalsu.org/wp-content/uploads/2016/03/Annual-Report.pdfhttp://prssalsu.org/wp-content/uploads/2016/03/Annual-Report.pdf.
Read more about about the Social Media Posts and Graphics I created for PRSSA at LSU.
